Zoltrix Kish Company may be called the
father of connection to novel world of IT in
Iran. Founded 12 years ago, this company is at
production and distribution of computer
equipments in Iran. It is still active in
producing Modem. Zoltrix Kish has gone a long
way in which inexperienced users on one hand and
unlimited problems in hardware market on the
other hand were deeply troublesome.
But this company is
still working and now after 12 years of
continuous activity is trying to promote
the quality of connection of Iranian
users to world net. Zoltrix started up
its work many years ago when Internet in
Iran was limited to the capital. In
those days when the platform of today IT
giants was gradually founding, this
company tried to produce only modem.
'We try to be on climax and to this end,
we always to test our produce before
supplying them because if one of our
products lack necessary quality, people
would lose their trust in us.'
At first, Zoltrix Kish was known as Computer
Jazire. In the past, Rockwell Faxmodems can
establish themselves as a good produce in Iran
market. In addition to this service, it also
presented some voice cards named Aiza as well as
memories with high quality. Management were not
only active in selling components but they could
change hardware market of Iran and create new
cultures in sell and service, the culture which
IT giants took many advantages of them. But the
profit these management took from IT was less
than they had invested in.
Pointing to the obstacles this company faced
in the past, managing director said, in those
days there was not anything like guarantee and
the purchaser had only 24 hours time to test
their newly bought goods but gradually we took
up guarantee in Iran and commit ourselves to it.
Meanwhile, components were transported with high
risks and they were susceptible to damages while
He further said: Iranian are great man and
highly civilized so they expect to use high
quality goods. Though providing them with high
quality goods costs us very much but if we
didn’t do our commitments, they would lose much
more and Iran market wouldn’t progress at all.
Among other thing, Zoltrix Company brought
into hardware market is registration of
industrial ownership. This move in those days in
which forged goods was prevailing in the market
saved many traders from bankruptcy. Referring to
the efficiency of current laws to sue unusual
goods in the market, CEO of Zoltrix said: 'In the
past, the quality of any goods was known by the
name of a person or a supporting company.'
In such situation, potentiality of cheating
was very high and suing was not easy. There were
many traders who lost very much because they
didn’t have any knowledge of registering
Unfortunately even today there are many
people who don't have any information in this
Brand is like a plant which requires great
attentions otherwise it would fade away.
Zoltrix Kish has an undeniable role in
recognizing the consumer rights. Growth of
it in Iran has led to establishment of large
companies like Zoltrix. Various activities
of this company has forced many passive
elements to take advantages of the current
space to cheat the consumers.
Pointing out intense efforts of Zoltrix,
managing director said: 'These elements usually
forget our guarantee card and even hologram so
that we had to withdraw our products from the
market and to preserve our brand we even had to
offer more service to our consumers.'
He further said: 'We changed our package and
even tried to cope with forging with offering
delivery service at home. We believe in the
Of our produce and our the only company which
offer 5 year guarantee for Fax modem.
CEO of Zoltrix Kish believes that at present
people are more aware of original and forged
goods and this awareness limits the prevailing
of forged goods in the market.
Zoltrix is expected to present a new seeds in
which in addition to various modems with
different prices, there are also some ADSL
Managing director said: 'We try to be on
climax and to this end, we always to test our
produce before supplying them because if one of
our products lack necessary quality, people
would lose their trust in us.'
Referring to the week of administration in
Iran, he concluded that the administration
should support the active companies so that they
could cope with forged products because the
source of these companies is limited and facing
problems would push them into crises.